We were tasked to produce two videos for the Singapore Land Authority: a marketing video showcasing their geospatial expertise and a corporate video highlighting their initiatives. Given the content-heavy nature of both videos, we incorporated infographics and graphic visuals to aid viewer comprehension while maintaining engagement. Additionally, dynamic transitions were used to create a smoother flow and add energy, making the videos more visually compelling. The final result balanced professionalism with an engaging, modern aesthetic that reinforced SLA’s innovative identity.

art direction | storyboarding